Services Overview

1. Service Area Analysis 

  • Determine high value prospects and marketing opportunities
  • Determine where prospects and opportunities exist
  • Find efficiencies via proximity
  • Media analyze by category prospects

2. Request For Proposals

  • TV, Radio, Print, Outdoor, OTT/CTV, Direct Mail, Email, Specialty Services

3. Initial Analytics of RFP

4. Re-negotiations of Proposals

5. Plan Development

  • Review of local market profile
  • Media Options and Associated Costs
  • Recommendations and Rationale
  • Calendar and Budget

6. Plan set up and presentation to client

7. Implementation of Plan

  • Traffic
  • Pre and post logs
  • Monitoring
  • Questions
  • Special Requests
  • Make goods

8. Servicing the Plan

  • Reconciliation
  • Billing
  • Posts
  • Questions
  • Audit/Affidavits
  • Special Requests

9. Miscellaneous Specials

  • Special Requests
Nexstar Platinum Strategic Partner
Nexstar Strategic Partner
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